As a social content producer at ESPN, I had the opportunity to work in a multicultural team covering Premier League, International and European football competitions. I mainly worked on ESPN FC and ESPN UK social channels in collaboration with marketing, editorial and wider creative teams.
This role was based in London but I worked with teams from Brazil, Australia and the US.
My role at ESPN was centred around content production and distribution. My main responsibilities were related to the planning and publishing of content across our social channels on a daily basis. This involved working with our stats and editorial teams as well as covering breaking news stories in a very fast paced environment.
I was also responsible for the production of sports graphics, working with visual templates, and editing video content for our YouTube channels.
Below, you can see a selection of content that I have produced for ESPN. This content was published by ESPN’s main channels across the most popular social platforms.
During my time at ESPN, I had the opportunity to cover the World Cup in 2018, Champions League football (including the Final) as well as most Premier League games throughout the season.
Our main KPIs to benchmark against when producing content were growth and engagement. Below, you can find some of the posts and graphics lifted directly from ESPN’s social feeds.