About Me

I am currently a Product Designer at The Independent Digital in the UK, where I am involved in the end-to-end product development as one of three designers. I am passionate about designing digital experiences that leave a positive impact on people, environment and society.

My background in Brand and Marketing has enabled me to better understand human behaviour, and has equipped me with the ability to produce user-centred and data driven solutions.

I am passion-driven and creative but also very methodical. This allows me to take a grounded and rational approach to solving complex problems creatively and intuitively.

Product Experience

Product Designer

The Independent Digital
Jan 2022 - Present
Executed redesign of The Independent’s new app, including Breaking News, Watch, Newspaper and Premium sections of the app.

Co-established and developed The Independent’s app design system with an objective of supporting future consistency of quality and design.

Involved in the end-to-end product development as one of three product designers in a media company with a monthly reach of 80 million global consumers.

Participated in regular design reviews and QA, working collaboratively with developers to ensure design consistency ahead of release.

Leveraging user research and user testing to make informed, user-centred design decisions.

UI and Visual Design Bootcamp

Created Academy - London
Online 2021
Improved information architecture and surfaced a hidden feature that was in demand (Live Scores); with a hypothesis that this would increase app engagement and retention of users.

Improved onboarding by defining a more personalised experience based around sports team preferences and delivery of relatable in-feed content.

Executed redesign of app structure and navigation; enabling users to switch between different sports, competitions and dates effortlessly.

Flight Booking Experience - UX Designer

UX Design Institute - Diploma
Online 2020 - 2021
Redesigned payment experience, breaking down form into sub-steps and making it easier for users to follow. Hypothesis was that this would reduce friction and speed checkout.

Improved information architecture and simplified flight selection process. Established clear hierarchy and elements to support easier transition through the funnel for users.

Conducted, planned and analysed user research and usability testing to identify pain points.

Education

Created Academy

UI and Visual Design Bootcamp
Online 2021

UXDI x Glasgow Caledonian University

Diploma in UX Design
Online 2020 - 2021

MA Public Relations

University of Sunderland
Sunderland 2015 - 2016

BA (Hons) Media and Research Studies

University of Sunderland
Sunderland 2012 - 2015

Brand & Marketing Experience

Social Media Manager - Content Strategy

University of Westminster
2018 - Present
Conducted an audit of the university's current social media and content output and identified long-term needs in line with wider company strategy.

Using a combination of user research, workshop ideation sessions and review of existing qualitative data, defined the University's social media and content strategy.

Managed budgets and developed multi-platform paid social campaigns. Executed A/B tests, audience segmentation and conducted data analysis to optimise ad performance and ROI.

Content Producer

Disney (ESPN Media)
2018-2019
Designed and edited content (graphics and video) for ESPN's social channels covering Premier League, European and International football competitions; our team exceeded monthly targets and hit annual growth goal within eight months.

Supported ESPN's social media news and content output in a fast-paced environment. Worked in an international team with journalists, producers and designers across different continents.

Project managed a daily schedule of content, focused on prioritisation of stories, optimising for growth and engagement across social media.

Skills

UX Research
Data Analysis
Audience Segmentation
Reporting
Wireframing
Prototyping
Visual Design
Content Strategy
Digital Advertising
Project Management

Other

University of Sunderland

Guest Lecturer
2020-2021

The Arena

Creative Mentor
2021

Beyond Work

Outside work, I love to run, cycle, swim and climb. I love exploring new places and meeting new people. Visiting new cultures and doing things I thought I could never do.

Case Studies