About Me

I am currently a Product Designer at British Airways working within BA’s retail community on CMS. Designing accessible and beautiful products that help people plan and book travel.

Before BA, I designed experiences for millions of weekly users as part of The Independent’s product team.



I work end-to-end, from research and problem validation through to visual design and high fidelity prototyping. I am passion-driven and creative but also very methodical. This allows me to take a grounded and rational approach to solving complex problems creatively and intuitively.
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PRODUCT EXPERIENCE

British Airways

Product Designer
Apr 2023 - Present
Led the design and research function across BA’s CMS product team, facilitating the migration to a new CMS platform (AEM).



Led the design of a new unified pricing system, with key focus on accessibility, translation and usability.



Conducted unmoderated and moderated research studies to inform design decision making. In addition, facilitating workshops and interviews with stakeholders to gather insights and understand key product requirements.



Working in collaboration with Product Owners, Data Analysts, Developers and Content Editors to ensure consistency across all products built by the CMS team.

The Independent

Product Designer
Dec 2021 - Mar 2023
Executed redesign of The Independent’s new app, including Breaking News, Watch, Newspaper and Premium sections of the app.

Co-established and developed The Independent’s app design system with an objective of supporting future consistency of quality and design.

Involved in the end-to-end product development as one of three product designers in a media company with a monthly reach of 80 million global consumers.

Participated in regular design reviews and QA, working collaboratively with developers to ensure design consistency ahead of release.

Leveraging user research and user testing to make informed, user-centred design decisions.

UXDI and Created Academy (UX UI)

Product Designer
Sept 2020 - Nov 2021
Attended a number of bootcamps to facilitate transition to Product Design from Marketing. These experiences were crucial in refining my skills and making sure they align with the ever-changing world of product design.

EDUCATION

Created Academy

UI and Visual Design Bootcamp
Online 2021

UXDI x Glasgow Caledonian University

Diploma in UX Design
Online 2020 - 2021

MA Public Relations

University of Sunderland
Sunderland 2015 - 2016

BA (Hons) Media and Research Studies

University of Sunderland
Sunderland 2012 - 2015

Beyond Work

Outside work, I love to run, cycle, swim and climb. I love exploring new places and meeting new people. Visiting new cultures and doing things I thought I could never do.

Case Studies

Product Designer
The Independent
UX UI Design
GO Streaming
UX UI Design
Flight Booking UX