I approach projects with a Lean UX mindset while working in an Agile development environment.
Designed the all-new Independent app and developed a more streamlined experience for readers.
Improved information architecture for a more streamlined onboarding experience and easier navigation.
Designed the Flight Booking Experience for an Airline Start Up. Improved IA, Payment Flow and Flight Selection Process.
My background in marketing has enabled me to better understand human behaviour, and has equipped me with the ability to produce user-centred and data driven solutions.
Produced content for ESPN's social channels. Covering Premier League, Champions League and International football.
Led the planning and development of the University of Westminster's graduate content series. Applying a multi-platform content approach across digital.