Case Studies

I approach projects with a Lean UX mindset while working in an Agile development environment.

Destination Pages (WIP)

Improved the accessibility of over 200 pages across British Airways's Destination Pages. Enabling content editors to create more consistent and accessible digital experiences.

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British Airways

BA Price

Led the design of a new unified pricing system for ba.com. Key focus on accessibility, translation and usability.

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The Independent

Helping millions of people stay expertly informed

Designed the all-new Independent app and developed a more streamlined experience for readers.

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GO Sport

Designed a Sports Streaming Platform

Improved information architecture for a more streamlined onboarding experience and easier navigation.

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Case Studies

My background in marketing has enabled me to better understand human behaviour, and has equipped me with the ability to produce user-centred and data driven solutions.

Fulham FC

Redesigned Fulham's Visual Identity

Designing for accessibility across social media platforms. Refreshing Fulham FC's visual identity.

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Disney (ESPN Media)

Designed Content for Global Audiences

Produced content for ESPN's social channels. Covering Premier League, Champions League and International football.

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University of Westminster

Leading on Paid Social Strategy and Optimisation

Generated over 5m impressions, 90k video views with a retention rate of 45%, and 10% increase in bookings.

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