Case Studies

I approach projects with a Lean UX mindset while working in an Agile development environment.

The Independent

Helping millions of people stay expertly informed

Designed the all-new Independent app and developed a more streamlined experience for readers.

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GO Sport

Designed a Sports Streaming Platform

Improved information architecture for a more streamlined onboarding experience and easier navigation.

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Avion

Reducing Cognitive Load for a Better UX

Designed the Flight Booking Experience for an Airline Start Up. Improved IA, Payment Flow and Flight Selection Process.

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Fulham FC

Redesigned Fulham's Visual Identity

Designing for accessibility across social media platforms. Refreshing Fulham FC's visual identity.

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Case Studies

My background in marketing has enabled me to better understand human behaviour, and has equipped me with the ability to produce user-centred and data driven solutions.

Disney (ESPN Media)

Designed Content for Global Audiences

Produced content for ESPN's social channels. Covering Premier League, Champions League and International football.

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Westminster Originals

Leading on Content Production and Strategy

Led the planning and development of the University of Westminster's graduate content series. Applying a multi-platform content approach across digital.

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University of Westminster

Leading on Paid Social Strategy and Optimisation

Generated over 5m impressions, 90k video views with a retention rate of 45%, and 10% increase in bookings.

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